Town Trails – Privacy Policy

Last updated: 2025

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At Town Trails, your privacy matters. We’re committed to protecting your personal information, being transparent about how we use it, and ensuring that your data is handled safely and respectfully.

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This Privacy Policy explains what information we collect, how we use it, and your rights under UK data protection laws.

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1. Who We Are

Town Trails creates inclusive, mindful walking experiences that connect people with local heritage, nature, and community.

• Business name: Town Trails

• Website: www.towntrails.co.uk

• Data Controller: Town Trails (we decide how and why your data is used)

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2. Information We Collect

We collect information you provide directly when you:

• Book a walk or event (e.g. via Eventbrite or our website)

• Subscribe to our newsletter

• Complete a feedback form or survey

• Contact us by email, phone, or social media

This information may include:

• Full name

• Email address

• Phone number

• Emergency contact (for guided events)

• Payment details (processed securely by Eventbrite or third-party platforms)

• Accessibility or health information you choose to share with us (to help us tailor your experience)

We may also collect anonymous usage data from our website (e.g. page visits, browser type, location) through analytics tools like Google Analytics — this does not identify you personally.

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3. How We Use Your Information

We use your personal data to:

• Manage event bookings and confirm participation

• Communicate important event information and updates

• Ensure safety during walks and guided events

• Send newsletters or marketing emails (only with your consent)

• Process refunds or cancellations

• Gather feedback to improve our trails and services

• Comply with legal or insurance obligations

We will never sell your personal data or share it for marketing purposes without your permission.

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4. Marketing & Newsletters

If you choose to subscribe to our mailing list, we’ll use your name and email address to send occasional updates about upcoming trails, events, and local stories.

You can unsubscribe at any time by clicking the “Unsubscribe” link in any email, or by contacting us directly.

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5. How We Store Your Information

Your data is stored securely in password-protected systems and cloud-based tools that comply with UK GDPR requirements.

• Bookings made via Eventbrite are processed under Eventbrite’s own privacy policy.

• Email subscriptions are managed securely via our mailing service provider (e.g. Mailchimp, Wix Email).

• We retain your data only as long as necessary to provide our services and meet legal or insurance requirements.

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6. Sharing Your Information

We only share personal data when necessary to deliver our services — for example, with:

• Eventbrite, for processing event registrations

• Local venues or partners (if required for accessibility or booking coordination)

• Emergency services, in the event of a safety or medical incident

All partners and providers we work with are required to comply with UK data protection laws.

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7. Your Data Rights

Under UK GDPR, you have the right to:

• Access a copy of your personal data

• Correct any inaccurate information

• Request deletion of your data (“right to be forgotten”)

• Withdraw consent for marketing at any time

• Request that we limit or stop using your data

• Make a complaint to the Information Commissioner’s Office (ICO) if you believe your data is not being handled properly

To exercise your rights, please contact us at [Insert email]. We aim to respond to all requests within 30 days.

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8. Cookies & Website Analytics

Our website uses cookies (small text files stored on your device) to help us improve user experience and track anonymous usage data.
You can manage or disable cookies in your browser settings.

We use analytics tools (such as Google Analytics) to measure engagement and improve our website — no personal information is collected through these tools.

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9. Photography & Media

We may take photographs or short videos during walks for use on our website, social media, or marketing materials.

If you prefer not to appear in photos, please let your walk leader or photographer know before or during the event.

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10. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on our website, with the revised date shown above.

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11. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact:

📩 Email: towntrails@gmail.com
🌐 Website: www.towntrails.co.uk

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Town Trails is built on kindness, connection, and care — and that includes protecting your privacy every step of the way.